Brief & feasibility
Align the product goal, market, character assets and the information needed to quote responsibly.
Custom plush & blind-box development
Translate character IP into a buildable product.
A project path for brands, agencies and IP owners who need an approved sample, an accountable production brief and a practical route through China supply-chain execution.
The first project decision
Scope the SKU before the sample.
A good character drawing is not yet a manufacturable product. Before a sample is commissioned, we turn the commercial brief into a controlled build path—so design choices, intended market and production decisions do not drift apart.
- 01Character translationTarget form, size, fabrics, trims, facial expression, accessories and packaging intent.
- 02Commercial contextAudience, planned launch, retail channel, estimated volume, timeline and approval owner.
- 03Product constraintsIntended user age, target sales markets, power or wireless components, claims and test expectations.
- 04Versioned approvalSample feedback, bill of materials, packaging and production changes recorded as deliberate decisions.
A disciplined build path
Four stages, one source of truth.
Sample direction
Turn the approved direction into a sample plan with measurable form, materials and packaging decisions.
Approval package
Review the sample and production documents against the actual SKU, launch plan and required owners.
Production programme
Manage quality, delivery and the documentation needed to make the next run easier to execute.
What to bring
Start with the facts we can act on.
Bring your character file or rough idea, target markets, projected quantity and timing. If you have an existing factory brief, sample or reference product, include it. We will then identify the next honest decision—not invent a generic MOQ, timeline or compliance promise.
Prepare a project brief →